After the first two episodes which started off strong garnering average nationwide viewership ratings of 10 percent, Jirisan saw a big drop. And even after its big twist and turns, the series has failed to bounce back to its previous ratings. On top of that, an online shopping mall was spotted for using a rather upsetting phrase to promote their NEPA products. Recently, an online company store for employees offered a special discount on NEPAŌĆÖs padded jumpers. And the marketing phrase they used was the following: ŌĆ£Jirisan is a flop, but NEPA is NEPA.ŌĆØ NEPA is a brand that invested in creating the drama that featured numerous rangers on the mountain, starring Jun Ji Hyun. Since the drama is only on its mid-way, the phrase ŌĆ£Jirisan is a flopŌĆØ humiliated the production team and the other brands that invested in the work. Plus, itŌĆÖs hard to overlook that NEPA was once criticized for putting excessive product placements in the first few episodes of the drama. In response, an official from NEPA shared, ŌĆ£The online mall (Where it was posted) isnŌĆÖt the one that we run. WeŌĆÖve confirmed that it was posted on a pop-up page of an online company store for employees.ŌĆØ The phrase that caused a stir is now deleted. Meanwhile, the 16-part series Jirisan will air its 11th episode on the 27th. ┬Ā Source (1)
