When the artist was asked to describe the album in one word, his answer was ŌĆ£KEY.ŌĆØ He explained, ŌĆ£ItŌĆÖs full of my tastes and what kind of music I wanted to introduce.ŌĆØ Key then added, ŌĆ£Everyone agreed in creating a powerful performance, and it seems to have come out just like that. The performance in the climax reflects my beliefs of ŌĆśsimple is the best.ŌĆÖŌĆØ He then mentioned his music video of the title track ŌĆ£Bad Love,ŌĆØ composed by SMŌĆÖs hit-maker Kenzie. ŌĆ£The way the inner world of the main character changes is expressed through the changes in the set. So I hope you pay attention to that.ŌĆØ In the meantime, Key collaborated with Taeyeon in the pre-released song ŌĆ£Hate thatŌĆ”ŌĆØ The artist relayed, ŌĆ£It felt like I was taking too much time working on this album. The song was prepared as a surprise gift because I thought I had to show something to my fans who had been waiting. I asked Taeyeon to take part in the featuring of the song.ŌĆØ Key talked about what he wishes to accomplish with BAD LOVE. He shared, ŌĆ£I produced this album with the most passion before I regret not doing it. So the more people enjoy it, the more proud I will be.ŌĆØ Lastly, he thanked his fans, saying, ŌĆ£Thank you for waiting. ItŌĆÖs an album I worked really hard on, so I hope you enjoy it as much as you need it.ŌĆØ

Source (1) Translator Kim Hoyeun: If you are a fan of K-drama, K-movie, and K-pop, I am your guy. I will continue to provide you with up-to-date K-entertainment news.